New media campaign emphasizes economic value of U.S. freight rail

The Association of American Railroads (AAR) recently announced its latest installment in its Freight Rail Works media campaign, which emphasizes the economic weight of freight rail in the U.S.

The campaign will be displayed on radio, television and the Internet. It will showcase the innovations and projects that freight rail has contributed to businesses throughout the U.S. The campaign celebrates the role of America’s freight railroads in making the U.S. economy’s competitive edge what it is today.

The installment demonstrates the investments of freight rail companies in creating, growing and maintaining America’s network of freight rails throughout the nation.

Jeremy Brandt, who formerly worked on National Geographic WILD’s Jobs That Bite program, is the new spokesman for the campaign. He will be the host as the campaign explores the freight rail industry’s inner workings.

U.S. freight railroads are on target to spend a record-breaking amount of $29 billion in private funds this year. These funds are dedicated to guaranteeing that the nation’s rail network, which extends 140,000 miles, is a safe, productive and efficient mode of transportation.

"Freight railroads have spent $575 billion since 1980 to enhance safety and deliver benefits to customers, communities and the nation," Edward R. Hamberger, AAR President and CEO, said. "The Freight Rail Works campaign is another demonstration of how railroads work every day to be better than the day before."