Pride Transport using Omnitracs Analytics to stave off driver turnover

Omnitracs Analytics said Sunday that Pride Transport, Inc., is utilizing Omnitracs Analytics' Driver Retention Model to help reduce turnover and improve driver safety.

“At Pride Transport, we pride ourselves on being a leading innovator in the transportation space and are always seeking new tools to helps us improve our operating effectiveness,” Pride Transport CEO Jay England said. “Prior to deploying Omnitracs Analytics, we were experiencing high turnover rates but couldn’t pinpoint the exact reason behind it, due to the lack of technology in this area. We sought a solution that would help us retain drivers while also improving safety of the fleet. After consulting with several like-minded fleets, we selected Omnitracs Analytics’ Driver Retention Model and have been extremely impressed with the initial results."

Pride Transport reduced its driver turnover rate to 85 percent and reported a 714 percent return on investment within the first six months of the program.

Omnitracs Analytics’ Driver Retention Model identifies patterns and changes in driver behavior that correlate with voluntary terminations. The model allows fleets to identify drivers who are likely to leave the company voluntarily and resorts to coaching plans to mitigate certain risks.

“The results Pride Transport has experienced after deploying our Driver Retention Model are similar to the results our other customers have reported, validating how critical predictive analytics technology is to a fleet’s operations,” Omnitracs Analytics Vice President Dean Croke said.