SmartDrive names Rowsome head of European operations

SmartDrive Systems, a driving performance solutions company that increases fuel efficiency and decreases collisions, recently announced that it has named Aidan Rowsome as its new vice president of Europe, the Middle East and Africa.

Rowsome is a veteran with the transportation and technology industry, and his new responsibilities include preparing to meet the growing requirements of the company’s expanding European market and improving the leadership cadre of the company.

"Aidan brings significant experience in commercial vehicle telematics and fleet risk management to his new role and we are extremely pleased to welcome him to the SmartDrive executive team," SmartDrive CEO Steve Mitgang said. "Given the growing importance of the European market, we recognized the need to recruit a proven leader with technology and leadership credentials to head our operations in the region."

Rowsome said as a pioneer in video-based safety systems, SmartDrive has built a remarkable reputation for delivering innovative solutions coupled with intelligent insights.

"The market continues to demonstrate accelerated adoption of video to meet their safety and security needs, driving down fleet's operating costs and saving lives and I wanted to be with a company that is committed to continuous innovation and delivering measurable results to its growing list of European fleet customers," he said. "I very much look forward to helping drive and shape the evolution of our solution suite and go-to-market plans for these valued clients."