The Nevada Department of Transportation said recently that State Farm will sponsor the Freeway Service Patrol (FSP) through 2017.
“The FSP program underscores State Farm’s commitment to auto safety and embodies our ‘good neighbor’ philosophy,” Ed Gold, State Farm’s marketing director, said. “We are proud to sponsor this important program. It helps people recover from the unexpected, which is the heart of the State Farm mission.”
The State Farm sponsorship will allow NDOT to redirect funding previously set aside for the FSP. Through the sponsorship, FSP vehicles will be updated with enhanced, highly reflective safety markings to make them more visible. Additionally, the State Farm logo will be added to FSP trucks and operator uniforms.
NDOT provides the FSP in Las Vegas and Reno to enhance freeway safety and to help clear accident scenes quickly.
“National statistics show that for every minute a freeway lane is blocked, the resulting traffic congestion takes four minutes to clear, and the chance of secondary crashes rises,” NDOT Director Rudy Malfabon said. “In just one recent year period, the Freeway Service Patrol helped quickly and safely clear nearly 30,000 roadside incidents, and we’re proud to continue to provide those same important services with this sponsorship.”
